Being a bow hunter myself, for over 40 years and owning an archery pro shop for over 35 years, I realized there was a need for better equipment and products in general. I sold a lot of products, treestands included, that I felt were sub-standard with very little quality or thought built in. I focused my attention on treestands because I got tired of sitting side-ways in a tree or worse, sitting in a tree 40 yards in the wrong direction because there were no straight trees close to my hunting area.

My focus was to create a stand that would, literally, level any angle. So I began making some drawings and eventually a prototype. My first idea was changed several times and I kept upgrading it as I went. The object was to get the stand in a wedge design so it would fit any and all size tree limbs from 6" and up. I accomplished that with the 4 leveling tubes -2 under seat and 2 at the base. I added a 3 slot base leveler, as well, that worked off the side cables. My last feature was by mistake. I was trying to determine a good seat height and realized I had the same 1" tubing for the base as I did for the seat tubes, so I added an adjustable telescoping seat height as well. It adjusts from 18" to 28".